The mission for Ketamine.net was to create a trustworthy source for people seeking information about the potential health benefits and risks of ketamine-assisted therapy, including a comprehensive directory of clinics and providers. Once the brand strategy was established, I developed the site architecture for a series of educational articles, deep-dives, and a searchable directory of therapy providers. The end result includes a robust, custom design system enabling site editors to construct an endless variety of page layouts without requiring ongoing support from designers or developers.