MASON-MADE.COMMason Made

Variant Trucking

Product / Branding / Website

ABOUT THE PROJECT

When U.S. Xpress engaged with my team, they just surpassed $1 billion in annual revenue faster than any truckload carrier in history. They developed a pilot program under the name “USX Ventures”, which tested a digital fleet of trucks managed with AI. We were hired to create a memorable brand to outpace the competition. This work involved naming, visual identity, website, mobile, social content, apparel, photography, video, email, paid media, SEO and more. I lead the creative for all digital products, working alongside an army of brilliant people at my agency and beyond.
VISIT WEBSITE
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ROLE

-  Digital Creative Lead
-  App Design
-  Website Design
-  Branded Content
-  Digital Strategy

PARTNERS

-  U.S. Xpress - client
-  Jackson Spalding - agency
-  The Johnson Group - agency
-  Kearney Consulting - agency
-  Brian Steely - logo
photographywebsite designwebsite designwebsite designbranding
social contentproduct designbranding

CLIENT TESTIMONIAL

I just wanted to drop you all a quick line and thank you sincerely for all the work you did to make the Variant launch a success. You have been incredible to work with and I truly look forward to continuing our partnership over the coming years. Cheers to the Variant launch and everyone who came together to make it happen!
― Cameron Ramsdell, President of Variant
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